This workshop will give you a hands-on experience to formulate and quickly test out your value and growth hypothesis using extremely cheap MVPs.
Today, large number of products/services fail, not because they cannot be built or delivered. But because the team building those products/services are disconnected from the people consuming them. This disconnect, leads to early assumptions about consumer's behaviors and motives. To ones surprise, these stupid (read as: deadly and risky) assumptions can be the basis for many strategic decisions.
Traditionally, entrepreneurs believed that the only way to test their product/service hypothesis was to build the best-in-class product/service in that category, launch it, and then pray. And of course, spend big VP bucks on marketing campaigns.
Turns out they focused way too much on "Building the Product Right", but ignored the "Are we Building the Right Product?" aspect. Surprise! Surprise! This can be a very time consuming and expensive process. Also its a huge opportunity cost to the company.
What product companies really need is a scientific framework for conducting many safe-fail experiments. In lean-startup lingo, let's say you have an idea or a vision for a product or a service. You need to devise a series of possible strategies that could possibly be use to fulfill your vision. It is important to acknowledge that each strategy is based on a list of hypotheses that need to be validated using a series of cheap, safe-fail experiments (via MVPs) to obtain validated learning..
This course contains multiple field-trips to run real experiments
We use a Socratic method for training that involves a 100% hands-on workshop with interactive dialogues, case studies, debates, demos, and instructional games.
Knowledge: 40%, Skill-Building: 60%
Leadership team interested in cultivating a experimentation driven decision making culture
No 20, 12th Cross