Two Days Product Owner/Management Workshop

At the end of this training the team will be able to:

• Understand the responsibilities of product manager along with process and practices adapted from Agile and Lean Start-up methods
• Learn new techniques for creating and prioritizing the product backlog and envisioning the product, and gain experience working with those techniques
• Evolve their product management techniques by leveraging a product team and collaboration with the whole team, users, and stakeholders

Day 1 – Product Discovery

The product manager’s role

• Product management, product engineering, and project management
• The product team
• The product manager’s process

Product Discovery

• Collaborative workshops and facilitation
• Problem analysis and solution definition
• Planning product discovery
• Project chartering

Identifying business value

• Synthesizing business strategy as measurable product goals
• The revenue model
• Introduction to Pricing Strategies
• Market Sizing
• Positioning
• Some case studies

Understanding users

• Creating lightweight pragmatic user personas
• User research
• User collaboration

Creating the product backlog

• User stories
• User story mapping
• User scenarios

Planning valuable product releases

• Minimal Marketable Feature, and Minimal Viable Product (MVP)
• Incremental release planning
• Creating a release roadmap
• Defining meaningful Release goals
• Release readiness assessment

Envisioning the user experience

• Sketch board and design studio for collaborative UI envisioning
• User experience story boards
• UI framework & patterns

Guiding products to success in iterations

• Iterative and incremental strategies
• Opening, mid, and end‐game chess strategies
• Story splitting and thinning
• Sophistication levers

From Backlog to Priority-log

• Various Prioritization techniques
• New Age Estimations
• Different models of Estimations.
• When to use what.

Technical Spikes & Steel-threads

Day 2 – Product Delivery

The sprint cycle

• Product team planning
• Defining meaningful Sprint Goals
• Defining Doneness Criteria
• User story workshops
• UI design & user testing
• Acceptance criteria workshops
• Sprint planning
• Working with the team
• User story acceptance
• Sustainable pace
• Product review
• Sprint retrospectives

Effective Engineering teams practices:

• Acceptance Test Driven Development
• Continuous Deployment
• Hallway Testing & A/B Testing
• Fake Features

Pragmatic Progress Tracking techniques

Product Launch Strategies

• Tips from “Most Memorable Product Launches”

Post Launch Activities

• Product Release Retrospective
• Introduction to Essential Analytics
• Effective techniques to validate product hypothesis
• Adjusting the marketing mix (4P’s) of product, pricing, promotion, and place/distribution channels

Method of Instruction

We use a Socratic method for training that involves a 100% hands-on workshop with interactive dialogues, case studies, debates, demos, and instructional games.

Transfer %

Knowledge: 50%, Skill-Building: 50%

Target Audience

• People playing the product manager/owner role: Product Managers, Project Manager and Business Leaders.
• People supporting the product manager/owner: Business analysts, UX practitioners and others who support product development by collaborating with users, business stakeholders, and subject matter experts to make decisions about what the product should be.

Course Level

Advanced

Course Prerequisites

Past experience managing projects and products is strongly recommended.

• HDMI projector (1024×768 minimum) & Projector screen
• 1 White board & Dry erase markers
• Cluster seating with 5-6 people on each table
• 1 Flip chart with the stand and marker pens for each table

• Notepad and Pen for each participant
• Ample room for students in terms of room size and set up
• For Dev trainings: at least one powerful workstation between two programmers